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Introducing the MicroMasters
Verdesian Life Sciences has launched a new initiative to shed light on this often overlooked but highly important segment of agriculture.
May 26, 2020
The term “micronutrients” can be a bit of a misnomer. After all, there is nothing “micro” about the impact these key
nutrients have on crops, performance and yield.
Verdesian Life Sciences has launched MicroMasters, a new initiative to shed light on this often
overlooked but highly important segment of agriculture: micronutrients.
“Even though micronutrients have been a vital part of agriculture for decades now, we still realize there are a lot
of questions and lack of understanding about how crucial they can be in a farming operation,” says Jake
Socherman, VP of Sales – Specialty Micronutrients for Verdesian. “MicroMasters is our way of providing
information about micronutrients in quick and easy format.”
Through a series of short videos, the MicroMasters – which includes Socherman and a team of other micronutrient
experts from Verdesian – explain some common questions about micronutrients. In addition, the MicroMasters dive into
granular micronutrients are a superior micronutrient choice.
“Over the last several years, MicroSync has proven to be a premier micronutrient offering, thanks to our
Nutripaction® technology, which means improved ease of handling, blending and spreading when compared
with competitive products. This technology combines more than 30 years of expertise in granular micronutrients with
our innovative exchange resin technology to deliver micronutrients to the crop over the course of the growing
season,” says Socherman. “But as proud as I am of the MicroSync formulations, I am even more proud of the talented
and gifted team we have built here at Verdesian that supports our micronutrient business. Like micronutrients
themselves, our team may be small, but they are an essential part of the equation.”
To learn more from the Masters of Micros, visit www.mastersofmicros.com or contact your local ag retailer about MicroSync from
Verdesian Life Sciences.