CARY, NC, (March 17, 2025) – Verdesian Life Sciences, a leading nutrient use efficiency company, announced John Price as vice president, global marketing. Price officially joined Verdesian earlier this month leading the company’s marketing strategy on a global scale, strengthening Verdesian’s position in the industry and accelerating growth.
“We are excited to welcome John to the Verdesian team,” said Clare Doyle, CEO of Verdesian Life Sciences. “With his experience in marketing, innovation, and leadership, he’s going to play a key role as we continue our mission to deliver innovative solutions for farmers around the world. John’s proven ability to drive success will be essential in helping us further our commitment to sustainability and support our customers in boosting productivity while caring for the environment.”
Prior to joining Verdesian, Price served as head of U.S. turf & ornamentals for Envu, a leader in environmental science and the turf and ornamentals space. He previously held the role of North American head of marketing at SBM Life Science, where he led consumer product strategies for lawn and garden care. Price has also held key leadership positions at The Hershey Company, the Scotts Miracle-Gro Company and Barbasol Brands, bringing a wealth of experience in sales, marketing, and innovation.
“I’m thrilled to join Verdesian Life Sciences and to be part of an organization that is truly committed to driving positive change in the agriculture sector,” said John Price. “Verdesian’s focus on sustainability and innovation aligns closely with my own values, and I look forward to working with the team to build on the company’s impressive growth and help shape the future of agriculture.”
Price holds a bachelor’s degree from DePauw University and a master’s degree from the Kelley School of Business at Indiana University. A St. Louis, Missouri native, he brings a strong passion for developing high-performing teams and delivering impactful marketing strategies that drive customer success.
About Verdesian
Founded in 2012, Verdesian Life Sciences offers patented biological, nutritional, fertilizer enhancers, seed treatment and inoculant technologies for high-value specialty crops, row crops, and turf and ornamental markets. Verdesian’s plant-health products, nutritional catalysts and seed treatments/inoculants help growers farm more efficiently to maximize yields. Verdesian’s technologies answer the needs facing agriculture including increasing pressures on food demand, supply and food safety. Verdesian remains committed to the research and development of environmentally sustainable products. Further information about Verdesian is available at www.vlsci.com.
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Lindsey Robinson
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