How It Works

We Listened. It's Better Now.

Spend It All

Everybody liked something. Not everybody liked the same thing. An example: Some retailers loved being able to use Verdesian NUE University funds to incentivize learning, while others said, “we don’t pay people to do that, its part of their job.” We found many retailers utilizing portions of the program, but rarely taking advantage of the whole enchilada…leaving dollars on the table.

The new program allows you to choose exactly what works for your organization and to fully maximize the benefits.

$925,000

Purchase of Verdesian Products in Program Year

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18,500

V.I.P. Points

OLD V.I.P. Incentive Structure

The majority of these “buckets” were not transferable. Meaning, if you didn’t incentivize people with Verdesian NUE University incentive funds or if you didn’t participate in Elite Grower Tracks you couldn’t move the value of these benefits into other areas.

Verdesian NUE University (.5%)
$4,625
Communication Funds (.25%)
$2,312
Elite Grower Tracks (.25%)
$2,312
V.I.P. Retreat ($475k qualifier)
1 Earned Trip
Partnership Services
$0

NEW V.I.P Incentive Structure (Points)

Example 18,500 V.I.P. Points

Beginning Balance
18,500 Points
- Verdesian NUE University Funds
- 5,000 Points
Remaining Balance
13,500 Points
- Radio Campaign
- 4,000 Points
Remaining Balance
9,500 Points
- Regional Event
- 6,500 Points
Remaining Balance
3,000 Points
- Custom Seller Incentive
- 3,000 Points
Ending Balance
0 (You Used All V.I.P. Points)
Spend it on what works. You decide.

Treat Yo’ Self

We aren’t going to tell you how to spend your V.I.P Points. We will have industry-leading, turn-key tools that you can access to grow your business. Let’s walk through an example below for ACME. Ag.

Acme Ag

Preside Ultra
$75,000
Micro Sync Pro
$275,000
Avail T5L
$300,000
NUE Charge
$250,000
Take Off LS
$25,000

$925,000

Purchase of Verdesian Products in Program Year

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18,500

V.I.P. Points

The "Trip Lover"
Beginning Balance
18,500
Regional Event
-12,000
NUE-Charge G Marketing Campaign
-6,500
The "Sell Baby Sell"
Beginning Balance
18,500
Custom Seller Incentive for AVAIL
-10,000
Verdesian NUE University Incentive Funds
-2,000
Preside ULTRA Co-branded Gear
-1,500
Third-party Sales Training
-5,000
The "Marketing Whiz"
Beginning Balance
18,500
NUE-Charge G Radio Campaign
-11,000
AVAIL Digital Campaign
-4,500
MicroSync-sponsored Grower Meeting
-3,000
The "Educator"
Beginning Balance
18,500
Verdesian NUE University Incentive Funds
-7,500
Precision Ag Fertilizer Conference
-4,000
Fall Grower Meeting with Speaker
-7,000
The "Let's Get Away" Leader
Beginning Balance
18,500
Team Building & Training at Pheasant Bonanza Hunt Club
-12,500
Third-party Sales Trainer
-5,000
Co-branded Hunt Shirt
-1,000

I get it.

Let’s Go Shoppin’!

Click this Big Box to Spend your V.I.P. Points

We aren’t going to tell you how to spend your V.I.P Points. We will have industry-leading, turn-key tools that you can access to grow your business. Let’s walk through an example below for ACME. Ag.

Acme Ag

Preside Ultra
$75,000
Micro Sync Pro
$275,000
Avail T5L
$300,000
NUE Charge
$250,000
Take Off LS
$25,000

$925,000

Purchase of Verdesian Products in Program Year

down-arrow

18,500

V.I.P. Points

The "Trip Lover"
Beginning Balance
18,500
Regional Event
-12,000
NUE-Charge G Marketing Campaign
-6,500
The "Sell Baby Sell"
Beginning Balance
18,500
Custom Seller Incentive for AVAIL
-10,000
Verdesian NUE University Incentive Funds
-2,000
Preside ULTRA Co-branded Gear
-1,500
Third-party Sales Training
-5,000
The "Marketing Whiz"
Beginning Balance
18,500
NUE-Charge G Radio Campaign
-11,000
AVAIL Digital Campaign
-4,500
MicroSync-sponsored Grower Meeting
-3,000
The "Educator"
Beginning Balance
18,500
Verdesian NUE University Incentive Funds
-7,500
Precision Ag Fertilizer Conference
-4,000
Fall Grower Meeting with Speaker
-7,000
The "Let's Get Away" Leader
Beginning Balance
18,500
Team Building & Training at Pheasant Bonanza Hunt Club
-12,500
Third-party Sales Trainer
-5,000
Co-branded Hunt Shirt
-1,000

The large fine print

• You are not automatically opted into the program due to your sales results. You must sign the Verdesian Innovation Partner (V.I.P.) Platform agreement.

• We request you share your inventory levels twice per year.

• V.I.P. Points have no cash value, cannot be redeemed for cash, are non-transferable and expire at the end of each program year.

• V.I.P. Points do not roll over from year to year. They expire August 31, 2022.

• V.I.P. Points must be allocated within the V.I.P. Points Redemption website by June 15, 2022.

• Approval for custom offer benefits must be approved by the Verdesian Partner Engagement Manager prior to use.

• Verdesian has the right to cancel scheduled trips at its discretion.

• You must be fun to work with and passionate about growing your business.

What happens next?

• Make purchases and request product ships by August 31, 2022 if desiring additional V.I.P. Points for the 2022/2023 V.I.P. Platform year.

• Make purchases and have product shipped after September 1, 2022 if desiring additional point for the 2023/2024 V.I.P. Platform year.

• The Verdesian Innovation Partner (V.I.P.)Platform agreement will be sent to eligible and interested retailers in early October.

• Earned V.I.P. Points for enrolled V.I.P. retailers and log-in credentials to the V.I.P. Points Redemption website will be sent in November.

• V.I.P. Points allocated for incentives executed on or prior to August 31, 2022.