How It Works

We Listened. It's Better Now.

Spend It All

Everybody liked something. Not everybody liked the same thing. An example: Some retailers loved being able to use Verdesian NUE University funds to incentivize learning, while others said, “we don’t pay people to do that, its part of their job.” We found many retailers utilizing portions of the program, but rarely taking advantage of the whole enchilada…leaving dollars on the table.

The new program allows you to choose exactly what works for your organization and to fully maximize the benefits.

$925,000

Purchase of Verdesian Products in Program Year

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18,500

V.I.P. Points

OLD V.I.P. Incentive Structure

The majority of these “buckets” were not transferable. Meaning, if you didn’t incentivize people with Verdesian NUE University incentive funds or if you didn’t participate in Elite Grower Tracks you couldn’t move the value of these benefits into other areas.

Verdesian NUE University (.5%)
$4,625
Communication Funds (.25%)
$2,312
Elite Grower Tracks (.25%)
$2,312
V.I.P. Retreat ($475k qualifier)
1 Earned Trip
Partnership Services
$0

NEW V.I.P Incentive Structure (Points)

Example 18,500 V.I.P. Points

Beginning Balance
18,500 Points
- Verdesian NUE University Funds
- 5,000 Points
Remaining Balance
13,500 Points
- Radio Campaign
- 4,000 Points
Remaining Balance
9,500 Points
- V.I.P. Retreat
- 5,500 Points
Remaining Balance
3,000 Points
- Custom Seller Incentive
- 4,000 Points
Ending Balance
0 (You Used All V.I.P. Points)
Spend it on what works. You decide.

Treat Yo’ Self

We aren’t going to tell you how to spend your V.I.P Points. We will have industry-leading, turn-key tools that you can access to grow your business. Let’s walk through an example below for ACME. Ag.

Acme Ag

Preside Ultra
$75,000
$275,000
Avail T5L
$300,000
$250,000
Take Off LS
$25,000

$925,000

Purchase of Verdesian Products in Program Year

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18,500

V.I.P. Points

The "Trip Lover"
Beginning Balance
18,500
Regional Event
-6,500
N-Charge G Marketing Campaign
-6,500
V.I.P. Retreat
-5,500
The "Sell Baby Sell"
Beginning Balance
18,500
Custom Seller Incentive for AVAIL T5
-4,500
Verdesian NUE University Incentive Funds
-2,000
Preside ULTRA Co-branded Gear
-1,500
Third-party Sales Training
-5,000
V.I.P. Retreat
-5,500
The "Marketing Whiz"
Beginning Balance
18,500
N-Charge G Radio Campaign
-5,500
AVAIL T5 Digital Campaign
-4,500
MicroSync-sponsored Grower Meeting
-3,000
V.I.P. Retreat
-5,500
The "Educator"
Beginning Balance
18,500
Verdesian NUE University Incentive Funds
-6,000
Precision Ag Fertilizer Conference
-4,000
Fall Grower Meeting with Speaker
-3,000
V.I.P. Retreat
-5,500
The "Let's Get Away" Leader
Beginning Balance
18,500
Team Building & Training at Pheasant Bonanza Hunt Club
-7,000
Third-party Sales Trainer
-5,000
Co-branded Hunt Shirt
-1,000
V.I.P. Retreat
-5,500

The Large Fine Print

  • You are not automatically opted into the program due to your sales results. You must sign the Verdesian Innovation Partner (V.I.P.) Platform agreement that will be sent to eligible and interested retailers in October.
  • We request you share your inventory levels twice per year.
  • 2024 V.I.P. Points have no cash value, cannot be redeemed for cash, are non-transferable and expire at the end of each program year.
  • 2024 V.I.P. Points do not roll over from year to year. They expire August 31, 2024.
  • 2024 V.I.P. Points must be allocated within the V.I.P. Points Redemption website by March 31, 2024.
  • Approval for custom offer benefits must be approved by the Verdesian Partner Engagement Director prior to use.
  • Verdesian has the right to cancel scheduled trips at its discretion.
  • You must be fun to work with and passionate about growing your business.

What happens next?

  • Make purchases and request product ships by August 31, 2023 if desiring additional V.I.P. Points for the 2024 V.I.P. Platform year.
  • Make purchases and have product shipped after September 1, 2023 if desiring additional point for the 2025 V.I.P. Platform year.
  • The Verdesian Innovation Partner (V.I.P.) Platform agreement will be sent to eligible and interested retailers in October.
  • Earned V.I.P. Points for enrolled V.I.P. retailers and log-in credentials to the V.I.P. Points Redemption website will be sent in November.
  • 2024 V.I.P. Points allocated for incentives must be executed on or prior to August 30, 2024.