How It Works

It’s simple. Promise.

Earn V.I.P. Points

So here is how it works. Depending on qualifying sales, for each $50.00, $75.00 or $100,00 USD/CAD of Verdesian product purchases (suggested dealer pricing) September 1-August 31, you receive one V.I.P. Point (1 Point = $1.00 USD/CAD). Simple, right?

Spend It All

The program allows flexibility for you to choose the way your V.I.P. Points are spent to fully maximize the benefits. The Points just need to be used in a way to educate on or promote Verdesian products.

New in 2025
We’ve seen growth with V.I.P.s that have utilized their Points for training opportunities. Of the earned V.I.P. Points, we ask that 25% be allocated to a grower and/or retail staff training incentive that include: In-person or virtual Grower or Retail Staff Trainings, Regional Event, additional invites to the V.I.P. Summit (limited to two) and/or Verdesian NUE University Incentive Funds. That’s 4 options of the 7 incentives offered!


Earn Verdesian V.I.P. Points

$300,000-499,999 USD: Earn 1 V.I.P. Point for Each $100 in Sales
$405,000-674,999 CAD: Earn 1 V.I.P. Point for Each $100 in Sales

$500,000-999,999 USD: Earn 1 V.I.P. Point for Each $75 in Sales
$675,000-1,349,999 CAD: Earn 1 V.I.P. Point for Each $75 in Sales

$1,000,000+ USD: Earn 1 V.I.P. Point for Each $50 in Sales
$1,350,000 CAD: Earn 1 V.I.P. Point for Each $50 in Sales

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Use V.I.P. Points to Grow Your Business

1 V.I.P. Point = $1.00 USD/CAD

 

The Large Fine Print

  • You are not automatically opted into the program due to your sales results. You must sign the Verdesian Innovation Partner (V.I.P.) Platform agreement that will be sent to eligible and interested retailers in October.
  • We request you share your inventory levels once per year.
  • V.I.P. Points must be allocated within the V.I.P. Points Redemption website by March 31.
  • Approval for custom offer benefits must be approved by the Verdesian Partner Engagement & Communications Director prior to use.
  • Verdesian has the right to cancel scheduled trips at its discretion.
  • V.I.P. Points cannot be redeemed for cash, are non-transferable and expire at the end of each program year.
  • V.I.P. Points do not roll over from year to year and expire after August 31.
  • You must be fun to work with and passionate about growing your business.

What happens next?

  • Program Qualifying Period
    • 2026 V.I.P. Platform Year: Qualifying period is September 1, 2024-August 31, 2025.
    • 2027 V.I.P. Platform Year: Qualifying period is September 1-,2025-August 31, 2026.
  • Awarded V.I.P. Points for enrolled V.I.P. retailers will be loaded in this website and ready for use in November.
  • V.I.P. Points must be allocated by March 31, 2025 and those plans fully executed on or prior to August 31, 2025.