About Our V.I.P. Platform
What is the V.I.P. Platform?
The V.I.P. Platform is a loyalty program that gives retailers unprecedented access to leading nutrient use efficiency marketing tools, collateral, training, and technology to grow your business.
This points-based program will allow you to utilize awarded V.I.P. Points how and when you wish to grow your Verdesian business. Utilize our industry-leading prebuilt tools or use the V.I.P. Points to develop your own nutrient use efficiency business development activities and initiatives.
What are the benefits?
Verdesian offers the turn-key benefits listed below. You can also create custom uses for your V.I.P. Points. We look forward to working together to bring your ideas to life!
Communication Funds
Custom Sales Incentives
Grower and Retailer Training
Regional Events
V.I.P. Summit (two complimentary trips)
Verdesian NUE University Incentive Funds
How does a retailer qualify?
$300,000 (USD)/$420,000 (CAD) (suggested dealer price)
Qualifying Period: September 1-August 31
SIMPLE.
Look. We’ve all been part of programs where you get one point from Category A products, but there is a multiplier of 3x if you buy them on a Thursday, 5x if it is raining that day, but only in the month of November, but there is an additional multiplier if it’s partnered with at least 48% commitment on a Category C product.
Who has time for that?
Not people that want to grow their business.
At Verdesian we make things easy and straightforward. So here is how it works. V.I.P.s earn V.I.P. Points for Verdesian product purchases. V.I.P. Points are used to support the education and promotion Verdesian products. The V.I.P. chooses how the Points are spent. Told ya it was simple.
*New private label products as of November 2025 will be included as part of qualifying sales for the program on a case-by-case basis.
Purchase Verdesian Products*
Earned V.I.P. Points
Important Program Dates
November: Sign V.I.P. Platform Agreement
March 31 Deadline: All V.I.P. Points Allocated in V.I.P. Points Redemption Website (click here to complete task)
July: V.I.P. Summit
August 31 Deadline: All Allocation Plans Executed and Payment Requests Submitted (click here to complete task)