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Plant Nutrition


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  • Tim Book

    Tim Book

    Tim Book is a technical sales representative for Verdesian’s plant nutrition division. Book joins Verdesian Life Sciences with more than 20 years of experience in the agricultural industry. Before joining Verdesian, Book served as regional manager at Specialty Fertilizer Products and has also been an area business leader for the MANA Crop Protection sales team, […]

  • Rich Janssen, CCA

    Rich Janssen, CCA

    Rich Janssen brings nearly 30 years of experience in farming, retail sales, wholesale sales and basic manufacturing to his role as technical sales representative with Verdesian. As a Certified Crop Adviser (CCA), Rich has expertise in Midwest and specialty crops, fertilizers, seed treatments and crop protection. Rich also owns a farm in central Minnesota.

  • Mark Fuchs, CCA

    Mark Fuchs, CCA

    Mark Fuchs joined Verdesian Life Sciences with a lifetime of crop and dairy production experience. Prior to joining Verdesian, Fuchs served as a regional manager for Specialty Fertilizer Products and a regional agronomist with Southern States Cooperative. He is a Certified Crop Adviser (CCA), has served as a CCA regional chairman and an international chairman, […]

  • Mark Allen, PCA

    Mark Allen, PCA

    Mark Allen is Technical Sales Representative at Verdesian Life Sciences for the north-central California region. Mark has been involved in production agriculture for more than 11 years working with Crop Consultants, PCAs and growers to assist in improving harvestable yields. Prior to joining Verdesian, Mark was Northern California Territory Manager for Nufarm Americas. In addition […]

  • Kyle Hartmeier, CCA

    Kyle Hartmeier, CCA

    Kyle Hartmeier is a technical sales representative for Verdesian Life Sciences. He also aides in product development for the Western region. Hartmeier was raised on a farm in eastern Washington and has worked in the agriculture industry for 27 years, where he has his CCA credentials and dealer manager license.

  • Joe Potts, CCA

    Joe Potts, CCA

    Joe Potts joined Verdesian Life Sciences with more than a decade of experience in retail agriculture. Prior to joining Verdesian, Potts served as regional manager for Specialty Fertilizer Products, and he was a general manager of Fordyce Coop for 11 years. In 2002, he became a Certified Crop Adviser (CCA). Potts earned his Bachelor’s degree […]

  • Eric Luce

    Eric Luce

    Eric Luce is technical development manager for the eastern corn belt. Eric has extensive agronomic experience in the U.S. and around the world encompassing operations management, business strategy and product development. He has been accountable for global end-to-end seeds technology investigation and implementation of agriculture seeds industry-based processes and equipment. He also provided capital strategy […]

  • Dave Schwartz, CCA

    Dave Schwartz, CCA

    Dave Schwartz is executive vice president of sales in plant nutrition for Verdesian. Prior to this role, Dave served as vice president of new product development for Specialty Fertilizer Products and sales manager for Van Diest Supply Co., as well as sales representative and trainer for Ciba Geigy. Dave earned his bachelor’s degree in business […]

  • Dan Crossley, CCA

    Dan Crossley, CCA

    Dan Crossley has enjoyed his role as a trusted adviser to growers for nearly 30 years. He began his career in agriculture with BioFlora, where he worked for 11 years. There he gained experience as an operator and later as a sales representative. He was a crop adviser for Simplot for 19 years before joining […]

  • Ben McLean

    Ben McLean

    Ben McLean is a fourth generation Florida citrus grower who serves as a technical sales specialist for the Florida market. In 1993, he founded McLean Ag Chem Inc. and serves as president to this day. Having worked with Nutri-Phite® products for many years, he specializes in research and product development. Ben holds a Master’s degree […]